Real world dating
If we think of dating in this way, we can use the analytical tools of economics to reason about romance in the same way we reason about economies.
One of the useful tools that economists use to study inequality is the Gini coefficient.
Social commentators today are very interested in “gender gaps,” especially the alleged difference in pay between men and women who do the same work.
There are other notable gaps, including a “libido gap” that is well-documented in scientific literature (with men desiring sex much more frequently and intensely than women on average) and also an “age gap” in which younger adults are described as more attractive on average, with an especially large age disadvantage for older women.
Match, one of the biggest online dating services in the industry, has generated more than enough success to pretend that dating is a veritable wonderland of romantic spoils.
But instead, in its first campaign with creative agency 72and Sunny Los Angeles, the brand partners with actress Rebel Wilson to really delve into the truth about finding love—an endeavor littered with disappointment, far-too-casual attitudes, and the occasional, unsolicited nude photo (which is never, ever a good idea).
In Match’s newest campaign, “Let’s Make Love,” which went live across online social platforms today, Wilson host’s a podcast that gets real about dating.“People are getting ghosted and zombied and mermaided,” she lists in the video titled “Heart On.” “You know what gets us ready to really make love?
An egalitarian group in which each individual has the same income would have a Gini coefficient of zero, while an unequal group in which one individual had all the income and the rest had none would have a Gini coefficient close to one.
He reported that heterosexual females faced a Gini coefficient of 0.324, while heterosexual males faced a much higher Gini coefficient of 0.542.
So neither sex has complete equality: in both cases, there are some “wealthy” people with access to more romantic experiences and some “poor” who have access to few or none.
If these findings are to be believed, the great majority of women are only willing to communicate romantically with a small minority of men while most men are willing to communicate romantically with most women.
The degree of inequality in “likes” and “matches” credibly measures the degree of inequality in attractiveness, and necessarily implies at least that degree of inequality in romantic experiences.