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Tantan, a Chinese Tinder clone that has the added bonus of censoring phrases like “hook up buddy” in the chat, sits in fourth place on i OS.
Though it is currently focused on the Chinese market, where Tinder can’t be used without a VPN due to its Facebook ties, Tantan could become a threat if it moved into the global market.
On a global stage, however, it is under threat by Badoo, which is currently topping the charts on Android.
The rise of alternative dating apps like Pure show that services with niche appeal can break the “one size fits all” approach to dating and find a viable route to market.
And there is no dating service more alternative than Pure.
The ironically named anonymous dating app, which helps like-minded adults hook up for casual encounters with Snapchat-for-dating mechanics, has managed to cross the dating divide between Russia and the US.
You can’t put a price on love, but you can certainly put a revenue figure on the mobile dating industry.
From that point onward, the center of Pure’s revenue generation shifted from Russia to the US.
As evidenced in the chart below, almost 90% of Pure’s revenues were being generated in Russia at the time of translation.
Today, however, more than 60% of revenues are being generated in the US.
Why the app has taken off so much in the US isn’t entirely clear.
But the combination of its hook-up-focused pitch, stringent data privacy policies, and self-destructing profile posts makes Pure uniquely considerate to users in the dating space.
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While US users account for 25% of downloads on Android, they account for 34% of all i OS downloads.