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During this time, they also had some non-music programming, such as a comedy hour hosted by Rosie O'Donnell with various amateur and veteran comedians, called Stand Up Spotlight, Long blocks of music videos by a particular artist or band, theme, or years were also very popular in this era.One popular weekend program was called Video Rewind, in which blocks of 1980s videos from one particular year would play for an hour.It was later replaced in 1991 by a larger font, with the year the video was made added to the lower column that identified the label on which the album was released.
It was discontinued a week before the channel was re-branded in the Spring of 1994.
The original purpose of the channel was to build upon the success of MTV by playing music videos targeting a slightly older demographic than its sister channel, focusing on the lighter, softer side of popular music.
Like MTV, VH1 ultimately drifted into reality television programming, albeit with a focus on music personalities and celebrities, and shows targeting female audiences.
From the start, Video Hits One was branded as an urban version of its sister/parent channel.
It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers.