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In 1995, Nike began using the stand-alone Swoosh as its corporate logo as a form of debranding, and continues to use it that way today, while also using a simple black color palette for the Swoosh.

One of the most recognized brand logos in the world, the Swoosh has made Nike one of the most successful brands and most highly valued. Nike spends about 10% of its annual revenue on advertising and promotions. Greyser has described the logo as "the living, vibrant symbol of the firm".

The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.

Nike primarily used the red and white color palette on its logo for much of its history.

Until 1994, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh.Smooch has all the tools you need to help you find what you’re looking for.Searching on our dating site is free & easy, whether you prefer to search by interests or looks.The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike.Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of billion alone.

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The logo has undergone minor changes from its original design in 1971, today most commonly seen as a solo swoosh, although for much of its history, the logo incorporated the NIKE name alongside the Swoosh.

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